Why optimise your website?
The objective of search engine optimisation is to increase the number of web visitors to your site by ranking high in the search results by optimising the web site for the best possible positioning based on the page's keywords and description.
A search engine, like a person, has its own preferences and finds different aspects 'attractive' in a website.
So, you need to find out what your favourite one likes if you want it to index
your site and return you high on its list when potential customers look for
a supplier of your products or services.
No one should guarantee a ranking from Search Engine
Opimisation. Search engines
on the Internet regularly change their techniques to differentiate their results from one another. What works one day might not work the next day. This is optimisation, a vital part of internet marketing.
Latest Search Engine Optimisation News
Apple lauches new browser for Mac OS X - Safari!
Apple's Steve Jobs claims the new browser is 3 times faster than the opposition. The new browser uses khtml codebase used in the Konqueror KDE browser. Beta versions of the browser are available now.
More importantly for search engine optimisation people, if your looking for the new browser in your logs, it'll look something like this:
Mozilla/5.0 (Macintosh; U; PPC Mac OS X; en-us) AppleWebKit/48 (like Gecko) Safari/48
Mozilla/5.0 (Macintosh; U; PPC Mac OS X; en) AppleWebKit/48 (like Gecko) Safari/48
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search engine optimisation news...
Which? ends its Web Trader scheme - 06 Jan 2003
At the end of January 2003 the Consumer Association will end its Which? Web Trader scheme as its costing too much to run.
The scheme was set up in 1999 to make online shopping should be easy and safe. Enforcing a code of practice for UK-based web sites, it encouraged the highest standards among online traders to ensure consumers were treated fairly when shopping online. The scheme was free and independent.
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search engine optimisation news...
Yahoo to acquire Inktomi for £146 million - 23 Dec 2002
Terry Semel, Yahoo Chairman and CEO announced in a prepared statement that the acquisition was intended to provide its users with the best search solutions on the web.
With the cash purchase of Inktomi at $1.65 per share likely to be finalised in the first quarter of 2003. When we start to see Inktomi results on Yahoo is unclear. Its seems Yahoo is distancing itself from Google, who it only recently resigned with for search results. The pressure will certainly be on search engine rivals such as Lycos.
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search engine optimisation news...
More search engine optimisation and web related news here
If you would like to be contacted about search engine optimisation please use the form below or one of our traditional contact methods.
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